March 17, 2025
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In today’s fast-paced digital world, businesses have more ways than ever to reach their target audience. But with so many options available, how do you determine the right marketing channels to invest in? Understanding marketing channels, their importance, and how to leverage them effectively can be the key to unlocking business growth and success. Let’s explore the landscape of marketing channels, from digital to traditional, and uncover strategies to maximize their impact.  What Are Marketing Channels and Why Do They Matter?  Marketing...

January 2, 2025
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In the ever-evolving landscape of digital marketing, Facebook and Instagram have maintained their relevance as pivotal platforms for businesses aiming to engage with their target audiences. With Arrow Marketing, Media & Consulting leading the way in social media management, businesses can leverage these platforms to achieve measurable growth and enhanced engagement.  The Continued Relevance of Facebook and Instagram  Facebook boasts over 3 billion monthly active users, while Instagram has surpassed 2 billion, offering unparalleled reach for businesses. These platforms provide advanced targeting...

December 13, 2023
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In a world saturated with messages, mastering the art of email marketing is key to cutting through the noise and forging meaningful connections with your audience. From crafting compelling subject lines to sending emails at the appropriate time, the effectiveness of your campaign can vary based on many factors. Fortunately, the experts at Arrow Marketing, Media & Consulting have compiled some tips and best practices effective for email marketing.  Platform  First, choose the platform that best suits your needs. Some of the...

October 19, 2023
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Bridging the Gap: How Arrow MMC Ensures the Right Vendor Match for Your Website Development Project  In today's rapidly evolving digital landscape, the decision to partner with the right vendor for website development is crucial for businesses aiming to establish a strong online presence. At Arrow MMC, we understand that the stakes are high, and we take a unique approach to ensure that our clients never have to worry about picking the wrong vendor for their projects. Our mission is to...

January 11, 2023
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Growing your business through social media in a less-densely populous region of the country, such as the Midwest or “Bible Belt”, provides its own unique set of challenges, but it also offers many opportunities that you may not find in larger markets.   There are many geographic and demographic factors that are necessary to take into account, and knowing your market, the audience, and its various personas, are vital to the success of any social media campaign. Making the mistake of treating...

August 6, 2022
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What is Native Advertising and How Effective is it? At Arrow, we strive to find the best ways to help our clients reach their clients. We understand that your time and resources are valuable, and we want to use only the tools that work best for you. Two problems advertisers face are Banner Blindness and Adblocking. People have gotten very good at either tuning out the ads fighting for their attention, or actively avoiding ads altogether by blocking them all.. “Tuning out the...

May 31, 2022
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What is Content Marketing? Content marketing is the distribution of deliberately created content designed to build your brand recognition and brand loyalty among existing customers and attract new ones.  Content marketing is everywhere. However, while this provides myriad opportunities for brands to promote themselves, it can also lead to consumer burnout–people simply “tuning it out.” For your content marketing to be effective, for you to stand out among a sea of content noise, you need the right message on the right outlet...

April 29, 2022
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PPC Marketing, and What Are Its Benefits? Arrow Marketing is a team of like minded individuals that have come together to serve the Oklahoma network of businesses seeking to bring what they do best to their communities. We hope to educate our clients in the most effective ways to reach their network and to come alongside each one to shine a light on what they do best.  A question we get a lot is “How can I get people to my website?”...

December 1, 2021
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Why Should Your Small Business Use Digital Marketing? Marketing has expanded its reach far past the traditional boundaries of radio, broadcast television, newspapers, and magazines. At Arrow Marketing, Media, & Consulting, we are firm believers that when it comes to working to reach all of your potential clients it is vital to bring your business to the digital market with as much thought and personality as you would everything else you do. Small businesses may not have the budget to have a...

October 31, 2021
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When digital marketing is done right, it can be a cost-effective asset that improves your business performance metrics across the board. Good digital marketing is carefully planned, highly personalized, and precisely targeted to drive customers to you, not your competitors. Market knowledge, vendor relationships, and accurate buyer personas all help you get the most out of your advertising efforts. Good digital marketing can also provide: Higher conversion rates, which means higher sales and a better return on investment (ROI).  Cost-effective...