Why Should Your Small Business Use Digital Marketing?
Marketing has expanded its reach far past the traditional boundaries of radio, broadcast television, newspapers, and magazines. At Arrow Marketing, Media, & Consulting, we are firm believers that when it comes to working to reach all of your potential clients it is vital to bring your business to the digital market with as much thought and personality as you would everything else you do.
Small businesses may not have the budget to have a weekly ad run in a prime time spot to capture the attention of the local market but with the right tools you can make pretty big waves by using digital marketing platforms.
Here is a list of key digital marketing platforms and tools to help your business grow:
One of the first things we recommend is setting up a landing space for your clients to have all the information about you and your business. This doesn’t mean you need a ten page spread full of all the details that costs you $20,000 or more. You can use one of the many platforms available, such as WIX and Squarespace to create your own or hire a web designer for more personalized sites using a platform like WordPress to set up a home page with details on What you do, Why you do it, and Where to find you. This form of digital marketing will help your audience find you in the physical world, bring you to life in their hands and let them see what you can offer them.
SEO, say what?
Search Engine Optimization is how people who aren’t looking for you, find you. Search engines like Google, Bing, and others crawl the internet including your website looking for certain keywords, so that when people use search, they see relevant results. Making your site SEO-friendly is one of the easiest ways to put yourself (virtually) in front of your potential customers — but that means using relevant keywords on your site. You can write your copy yourself or hire an SEO pro to do it for you, but in our experience, SEO is one of the most important things you can do for your business. It is the heartbeat of the internet and with it comes connection, communication, and clients.
As you start to get your business out into the world you can offer newsletters to your audience and send out updates as well as promotions straight to their inbox. One of the keys to keeping clients is staying top of mind and in their thoughts, so email blasts are a great way to stay connected with both your customers and potential customers. With email blasts, you can also send them as much or as little as you want, but we typically recommend no more than twice a week for best results. Here is a final piece of advice on the importance of email blasts: Connect with your audience, be you and remember that what you have to offer is valuable.
Oh, we have a lot to say about the benefits of Social Media Marketing. You can read more on our recommendations from our blog “What are the six basic steps of social marketing?” In addition to our tips for setting up and maintaining your social presence, we would like to add that Social Media grants your small business a massive audience that with little financial investment can expand your client base well past your known reach. We recommend you start with the social platform you know and grow your network with consistent connection to the people you are working to serve.
Not everyone thinks about joining a mobile app for their small business but it could be worth considering. If you have something you want to teach, videos you want to share, or maybe even a podcast you want to get to your audience to keep the conversation going, a mobile app may be the way to go. There are quite a few you can join and share all about who you are but there is another side to Mobile App marketing — advertising! Connect with your favorite podcast or YouTuber and see if they are open to advertising your business on their channel. Think of it as modern day radio or television marketing. If you want to combine the best of both routes you can have your business page inviting fellow professionals to join you and advertise with you in exchange for you crossing over to join them and offer your talents to their audience.
Digital Marketing With Arrow Marketing And Consulting
At Arrow Marketing, Media, & Consulting, we are always looking forward with creative, innovative strategies that combine best practices with the most impact. We’ll do a deep dive into your online footprint — including your website — to find out where you need to direct your efforts for maximum results; create a campaign plan with real, actionable recommendations; and continuously sharpen your approach, making sure your business remains at the center of the evolving world of search.
Arrow is the digital marketing agency you’ve been looking for. Let’s get started today with a no-obligation consultation and digital marketing evaluation. Call us at 405-213-4268 or email us directly at firstname.lastname@example.org. You can also use our convenient online contact form here and browse our full suite of digital marketing services here. The time to grow is now.