Video Production

Perfect for a myriad of platforms, formats, and use cases, video production adds volume and versatility to your broader marketing strategy. From explainers and testimonials to product reviews and demos, video provides a quick, cost-effective method of connecting with your current and potential customers on a more personal level.

As the average consumer’s attention span continues to dwindle, the need for a message that dominates grows. Visual information like video is more easily processed by the brain and in higher consumer demand than written copy, evidenced by search engine rankings that place posts and websites with quality video exponentially higher than those without. By informing, educating, and empowering consumers to engage with your business when and how they want, video also serves to establish trust and loyalty in your brand.

Video tells a story about your product or service that no other media can. Engaging, accessible, and easy to digest, video gives your consumers a short, intimate glance into your brand so they can see instantly what sets you apart from your competition. Experiencing your product on an individual level motivates even the apathetic consumer to respond, keeping people engaged and on your site longer and directly influencing conversions and sales.

Your business needs to not only be among the billions of hours of video watched per day—it needs to be among the best, and that means it needs to be done right. Arrow Marketing, Media & Consulting’s proven process for video production is strategically designed to deliver results. We aren’t looking to just throw content at your consumers; we’re looking to target the right audience with the right message so you can nurture customer relationships and maximize your ROI. We dig deep to get to know your customer base and test out various formats, hooks, and calls-to-action, shaping and positioning your video content for optimal impact. And, we make sure your viewer has a solid place to land when they follow your ad, making sure you get the most out of your marketing dollars.

At Arrow, we have the creative skills and resources to help take your video from initial concept to execution, post-production, and beyond. We consider everything — brand guidelines, your ad budget, goals for the campaign and your business, the history of your company — for a final product that is compelling, authentic, and consistent with your brand’s voice. We’ll help you craft a clear, articulate message that resonates with your audience and evokes the emotions essential for committing to a brand. Then we’ll produce high-quality video that is as effective on YouTube and social media as it is for webinars and one-to-one engagements.

Animation or CGI, live-action or interviews, long format and short, Arrow Marketing, Media & Consulting does it all.

Video Portfolio

Video Production Services

Television Commercials

TV commercials are timeless. With consistently more watch-throughs and broader reach than any other visual media, TV offers you the opportunity to create a connection with your audience through effective targeting, strategic placement, and compelling calls-to-action. A crisp, well-made commercial sells your product and represents your brand seamlessly across multiple platforms and delivers a message that is memorable and meaningful. From superior script development and copywriting to professional post-production, Arrow Marketing, Media & Consulting’s creative and production team has the resources and experience your business needs for innovative, high-impact TV commercials that deliver results. We're here through every step of the process with graphics, on-location camera footage, casting, lighting, and more, ensuring your investment is one of quality and relevance.

Video Pre-Roll

Pre-roll video is the age-old elevator pitch for a new era of marketing. Short ads that play before a video, pre-roll videos are exponentially more effective than banner ads, delivering higher performance in metrics like engagement, ad recall, brand awareness, and purchase intent. Whether you choose a skippable, non-skippable, or bumper format, pre-rolls are positioned in front of a captive audience — the viewer is already there specifically to watch video content. And, by researching the search and behavior of the viewer — including what they're there to see — you can precisely target your pre-roll to grab their attention, spark interest in your brand, and guide them to your landing page or website, even with just seconds of exposure. Whether you want to promote new sales, present testimonials, or inform consumers about new or existing products, Arrow will develop exciting, actionable, and seamless pre-roll content that demands engagement with immediate and compelling calls-to-action.

Testimonials

By putting a human face to your business, testimonials lend a personalized, emotive quality to your consumer’s experience. Hearing the journey of a satisfied existing customer just like them helps potential patrons visualize a relationship with your business and reinforces your value from an outside source. Testimonials that are professional and powerful can help improve your online visibility, improve search rankings and website visits, and help guide potential customers toward the all-important final step of the purchase funnel. Combined, this captures real-time moments that define your brand and demonstrate specific, tangible results. Let the Arrow Marketing, Media & Consulting team craft a compelling narrative that builds trust in your brand and promotes authenticity among myriad demographics.

Google 360 Tours

Increase traffic, time on site, and conversions by inviting customers to experience your place of business, product, or service in a virtual environment with Google 360 Tours. Don't let distance diminish your impact; Google 360 Tours give consumers an authentic glimpse into your business without stepping foot in your door, whether they're minutes or miles away, so you're no longer limited to a local demographic. The ability to ``walk around`` your business not only attracts new customers, but also fosters a feeling of transparency, trust, and openness that leads those customers to be more confident and informed in their decision to purchase from you. Stand out from the competition by enhancing your Google listing with a Google 360 Tour, or embed an interactive Google 360 Tour video as content on your website or social media platform. You'll see increased business listings, higher search engine ranking, more click-throughs, and lower bounce rates. Arrow Marketing, Media & Consulting combines the right elements — including music and narration — for a compelling, cost-effective investment that generates more impressions, inquiries, and interest.

OTT

OTT — for “over-the-top” — marketing allows you to advertise your product or service over any platform that delivers or streams content via the internet, including — but not limited to — devices like smart TVs, streaming boxes, internet-enabled smart DVD or blu-ray players, game consoles, HDMI sticks, and DVR boxes. With OTT, you reach your audience directly with personalized ads, audio, video, and messaging. Get more for your paid media and eliminate spending waste by choosing how and when to air specific ads to certain demographics, using a cross-channel loop to effectively re-target viewers through web and mobile traffic and taking advantage of precise ad placement that prevents blocking or skipping. OTT is also typically easier to buy and measure, relying on algorithm-based data to drive sales, conversions, and brand recognition. We’ll help you see what your target consumers are doing so we can create precise and tailored messaging we can leverage across all connected devices, resulting in more ad completion, increased relevance, and limitless growth potential.

Connected TV

A subset of OTT specifically focused on internet-connected TVs and devices, Connected TV, or CTV, can also help you reach more of your target demographic than traditional TV. With options like non-skippable ad formats and custom geofencing (for targeted precision within cities, states, regions, and ZIP codes), CTV helps you nurture a unique audience perfectly primed to receive your message. At Arrow, we work with vendors to buy ad space across all major premium content platforms, as opposed to separate OTT platforms, for more granular ad targeting. We also use a variety of data sources to help you understand your audience and make informed decisions about creative functions and formats, so only the right audience sees your commercial. CTV has all the benefits of cable advertising with the advanced capabilities of a digital platform.

Why Arrow

 

Arrow Marketing, Media & Consulting is one of Oklahoma City’s premier advertising firms, and we know media. It’s where we all started, and we know what it takes to not only survive in the local market but thrive. We’ve grown with the evolution of media and are passionate about helping small, local business owners and entrepreneurs make the most of their advertising budgets.

The connections we’ve built and the relationships we’ve fostered with some of Oklahoma’s largest media and print companies are precisely what you need to get your advertising exactly where you want it at exactly the right time and exactly the right price for maximum media exposure. What’s more, we dedicate the time, attention, and hard work it takes for your marketing strategy to be profitable and productive.

Arrow is a boutique agency focused on only one thing — your success. We pick up the phone, answer the emails, and show up to the meetings, and every project receives the personal attention it deserves from every member of our team.

Call Arrow Marketing, Media & Consulting today and let’s get started building your complete marketing strategy, from traditional to digital and everything in between. You can reach us at 405-342-3661, use our convenient online contact form or email us directly at info@arrowmmc.com. Let’s get to work.

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We are a team of highly qualified marketing specialists with years of experience in integrated marketing communications.