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In a 2016  study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would rather watch a video than read a product explanation. In a different study, statistics prove that businesses using video grow company revenue 49% faster than companies without video content.

Video ads generate far more emotional cues than a photo can, with the ability to tell an extensive story and appeal to a wider range of senses. – adage.com