Arrow Marketing, Media & Consulting

Arrow Marketing, Media & Consulting kicked off its first official meeting in March of 2016. A shift in the marketing world and a better work/life balance led us to where we are today. This is a deeply rooted core value for us because we know first-hand how frustrating it is to miss out on doing something you love for another meeting that could have been an email. As we watched the media landscape rapidly change, we saw a need for honest, client focused marketing. This organization doesn’t fight change, we embrace it, accept it is an inevitable part of our business environment and maximize all opportunities for our clients. We prioritize our clients’ success above all else & our goal is to enhance client satisfaction, build strong relationships and be the consistent, strategic partner for their business. We are more than just their “marketing and advertising team,” we are an extension of their brand and their company. We treat their business as if it were our own. We are in our 6th year and although it hasn’t all been easy, we would do it all over again. We are a team, we support each other in every way we can, and we are better because of it. Reliability is possibly Arrow Marketing’s most valuable trait. Put simply, we do what we say and strive to be the most reliable person in the room. We take initiative and action to pursue client goals and complete the tasks at hand. It’s in our company’s DNA. We have 3 partners, Shannon Storozyszyn, Lexi Smith, and Nicole Howell, plus three amazing employees that make it all work, Kerry Dixon, Catherine Trennepohl, and Christina Wilkerson.

Arrow Marketing was a 2020 Reader Rankings Finalist. Arrow Marketing is a member of the South Oklahoma City Chamber.

Lexi Smith

Lexi graduated from SWOSU in December of 2003 with a Bachelor of Arts degree in Mass Communications and a minor in Political Science. Lexi’s first job out of college was as a marketing coordinator for a private weather company but soon became the marketing director at a local medical research facility. It was there that she learned the ins and outs of traditional media buying. After a few years as a marketing director Lexi was recruited to a local OK broadcast television station to sell commercials. After 3 and a half years in television sales Lexi found herself drawn to digital products so when a local media company (Oklahoman) came to her with an opportunity to join their digital team she knew the timing was right. Over the next 6 years Lexi’s role evolved so that she learned not just digital marketing services but also printing and newspaper products.

Fun Facts about Lexi:

Lexi met her husband in a political science class during her sophomore year of college. They now have 2 amazing girls (8 &5). Lexi volunteers at her children’s elementary school and is a board member of the PTA. She loves music of all kinds and enjoys attending concerts and music festivals.

Shannon Storozyszyn

Shannon graduated from OSU in May 2002 with a Bachelor of Science degree in Advertising. Shannon’s first job out of college was selling advertising at a local oldies radio station, but was recruited to a local OKC broadcast station to sell television commercials, where she stayed nearly a decade. Even though she loved tv sales and didn’t want to leave, she was recruited to a position at the Oklahoman selling mostly digital marketing solutions but also included newspaper and direct mail advertising. She spend those 5 years learning the intricacies of digital and what it takes to have a successful digital marketing imprint.

Fun Facts about Shannon:

Shannon is married to her college sweetheart and they have three energetic boys (12, 12, and 4) that keep her busy volunteering at their schools and driving around town for lots of sports.  She loves to spend all of her spare time outdoors, including their family’s “happy place” at Lake Texoma. When she can find a few minutes of leisure time she likes to read.

Nicole Howell

Nicole graduated from the University of Oklahoma in December 2006 with a Bachelor of Arts degree in Broadcast Journalism and a minor in Political Science and History. Nicole’s first job out of college was selling advertising at the state’s largest media company, The Oklahoman. She remained employed there for more than 10 years. In her tenure there, she developed an expertise in the vast world digital media, newspaper, direct mail, commercial printing, media buying and consulting.

Fun Facts about Nicole:

Nicole is married with two boys and girl (16,6 & 3). She has an affinity for event planning and loves throwing a good party. She spends most of her spare time camping and boating with her kids, crafting with her mom, traveling when she can, and socializing with friends and family.

Kerry Dixon

Kerry is a pop culture media maven with an eye for details and design. After graduating from the University of Oklahoma with a Bachelor of Arts degree in Electronic Media in 2010, she spent nearly a decade at the state’s largest newspaper, gaining experience in digital marketing solutions, customer service, sales, and billing. She also owns and operates her own news website about North America’s largest pop culture convention, San Diego Comic-Con, with a readership of over 2 million.

Fun Facts about Kerry:

The San Diego Union-Tribune once called her Wonder Woman. Other than being famous exactly one week out of the year, Kerry spends the rest of her time with her 1.5 pugs, traveling, and yelling about TV and theatre.

Maddie Giffin

Maddie is an experienced social media coordinator, and her creativity shines in her design work. She received her Bachelor of Arts in Advertising with a minor in Fine Arts from the University of Oklahoma. Her passion for digital marketing began through creating affiliate content for her own Instagram page, along with working with small local businesses. It was with those experiences that she discovered the impact of building a community online to connect with people and the ability to create excitement around a brand.

Fun Facts about Maddie:

Maddie loves to travel and explore the outdoors. But on an average day, you can find her catching up with her latest tv series obsession, scanning the racks of a thrift store, or spending time with friends & family.

Alli Kliewer

Alli graduated from the University of Oklahoma in December 2021 with a Bachelor of Business Administration degree in Marketing and a minor in Management Information Systems. While at OU, Alli held multiple leadership positions that allowed her to give back to the community she cherished. With many years of experience in the wedding industry, Alli’s first job out of college was as a social media manager and event planner for a wedding venue. It was there that she learned customer satisfaction was found in caring for all the little details.

Fun Facts about Alli:

Alli spends her downtime enjoying the outdoors and staying active. In the summers you will find her in a game of sand volleyball or wakeboarding on the lake. She also enjoys scrapbooking, reading, baking, and snow skiing.

Tyler Vaughn

Tyler graduated from Oklahoma City University in 2009 with a Bachelor of Business Administration degree. While at OCU, he was a four-year member of the varsity soccer team. After several years in the oil and gas industry, his love for soccer eventually led him to Energy FC, Oklahoma City’s professional team, where he was the Communications and PR Manager.

Fun Facts about Tyler:

Tyler and his wife, who also played soccer at OCU, founded the local Manchester United supporters’ group chapter. When they aren’t watching their favorite team, they are either traveling or chasing their three dogs: Bowser, Ziggy, and Pip.

Christina Wilkerson

Christina has spent the last 17 years developing her skills as a bookkeeper, Studio manager, and HR in industries such as Commercial Construction, Tattooing, Branding, and Marketing. She values relationships to her core and feels that business is nothing if it doesn’t start with something personable. A simple warm hello and a kind word go a long way to building lasting relationships that drive all our lives forward.

Fun Facts about Christina:

Christina is passionate about mental health and physical activity that brings balance to the mind, body, and soul, and enjoys being outside in the woods but hates snakes and will sacrifice even the closest of friends to get away. Outside the yoga studio, she spends her downtime developing meaningful relationships with her three teenagers, five big dogs, and 35 house plants.