WHY YOU NEED DIRECT MAIL
Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2 online display, .4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.
Direct mail median household return on investment is 29% (compared to 124% email, 23% paid search, 16% online display, 30% social media).
Direct mail has the greatest impact because it offers a tangible experience for the customer. Oversized pieces stand out the most. – compumail.com 7/14/2017