All the advertising in the world won’t get you the results you want if the right people aren’t seeing it at the right time. Media buying — also sometimes referred to as media placement — is exactly what it sounds like: placing your marketing message on the platforms where it can generate the maximum ROI.  Media buying is important for all of your advertising and content, but especially for your traditional media marketing like radio, billboards, TV, and print publications. When placed precisely, traditional media can be a powerful and versatile tool that helps you reach a wide audience in a short amount of time, with each platform working uniquely for your business.

Advertising that is thoughtfully placed introduces a variety of touchpoints that drive awareness, create interest, and direct consumers where you want them to go at every stage of your purchase funnel. Effective media placement requires in-depth knowledge of your end consumer (who they are, what they do, and how they engage with your brand); an acute awareness of your campaign goals (are you promoting a new service locally or looking for new customers in nearby areas?); and a thorough understanding of your options, so you know which mediums, placements, and opportunities deliver maximum impact. 

Arrow Marketing, Media & Consulting take care of your media buying so you can take care of your business. We specialize in media buying and placement because we know media buying and placement. We started out selling and managing advertising for the state’s largest media and print companies, including radio and TV stations, and have since accumulated more than 30 years of combined experience and buying power across all types of formats. Our depth of industry expertise, network contacts, and professional relationships mean we can give our clients more for their money than they could get on their own, negotiating for the best positioning, rates, and rotation for your investment so your advertising dollars are working as hard as you are.  

At Arrow Marketing, Media & Consulting, we’ve adapted to and embraced the evolution of media while staying true to the hard work and grit it takes to make any marketing campaign successful. We believe your media buying strategy should be just as fluid and flexible, fully capable of scaling with your business and consistently captivating consumers with a message that is creative, current, and fresh. When we plan your media placement, we leverage both online and offline research tools — like Nielsen and SQAD rating reports, predictive modeling, and advanced analytics — to forecast your media costs and the results of your campaign so we can set aggressive buying goals and work toward the lowest rates possible. We analyze various outlets for the most powerful mix of media and establish guidelines early on, so we always know where we’re headed and never have to settle for only “good enough.” We also review your customer profiles, can conduct market research, and evaluate historical sales results to define your target demographic and refine campaign objectives.

Here’s what else Arrow Marketing, Media & Consulting can do to maximize your media buying:

• Perform detailed audience analysis
• Review past media performance
• Research appropriate media vendors and programing
• Analyze Nielsen and Comscore data to determine media effectiveness
• Evaluate media vendor proposals
• Generate added value and create media promotions
• Create insertion orders and run lists
• Confirm scheduling
• Negotiate appropriate make-goods for preemptions and media credit
• Reconcile invoices
• Conduct a detailed media audit to make sure you get what you’re paying for
• Render payment to media vendors
• Provide centralized billing of all media buying
• Re-evaluate media plan to optimize future media buys and measure media effectiveness

At Arrow Marketing, Media & Consulting, we don’t just use the strategies that everyone else is using; we use well-executed strategies that work. Thanks to our media experience and vendor partnerships, we have a unique understanding of multi-channel marketing that allows us to create a comprehensive approach to your media buying, one that combines smart technology, consumer behavior science, and emerging and hard-to-find placement opportunities. When we dig deep into the data and work smarter with our wealth of resources, we deliver fully integrated solutions where your brand’s interests directly intersect with those of your consumer for real, measurable results.

Why Arrow

Arrow Marketing, Media & Consulting is one of Oklahoma City’s premier advertising firms, and we know media. It’s where we all started, and we know what it takes to not only survive in the local market but thrive. We’ve grown with the evolution of media and are passionate about helping small, local business owners and entrepreneurs make the most of their advertising budgets.

The connections we’ve built and the relationships we’ve fostered with some of Oklahoma’s largest media and print companies are precisely what you need to get your advertising exactly where you want it at exactly the right time and exactly the right price for maximum media exposure. What’s more, we dedicate the time, attention, and hard work it takes for your marketing strategy to be profitable and productive.

Arrow is a boutique agency focused on only one thing — your success. We pick up the phone, answer the emails, and show up to the meetings, and every project receives the personal attention it deserves from every member of our team.

Call Arrow Marketing, Media & Consulting today and let’s get started building your complete marketing strategy, from traditional to digital and everything in between. You can reach us at 405-213-4268, use our convenient online contact form or email us directly at info@arrowmmc.com. Let’s get to work.