Media Buying

All the advertising in the world won’t get you the results you want if the right people aren’t seeing it at the right time. Media buying — also sometimes referred to as media placement — is exactly what it sounds like: placing your marketing message on the platforms where it can generate the maximum ROI.  Media buying is important for all of your advertising and content, but especially for your traditional media marketing like radio, billboards, TV, and print publications. When placed precisely, traditional media can be a powerful and versatile tool that helps you reach a wide audience in a short amount of time, with each platform working uniquely for your business.

Advertising that is thoughtfully placed introduces a variety of touchpoints that drive awareness, create interest, and direct consumers where you want them to go at every stage of your purchase funnel. Effective media placement requires in-depth knowledge of your end consumer (who they are, what they do, and how they engage with your brand); an acute awareness of your campaign goals (are you promoting a new service locally or looking for new customers in nearby areas?); and a thorough understanding of your options, so you know which mediums, placements, and opportunities deliver maximum impact. 

Arrow Marketing, Media & Consulting take care of your media buying so you can take care of your business. We specialize in media buying and placement because we know media buying and placement. We started out selling and managing advertising for the state’s largest media and print companies, including radio and TV stations, and have since accumulated more than 30 years of combined experience and buying power across all types of formats. Our depth of industry expertise, network contacts, and professional relationships mean we can give our clients more for their money than they could get on their own, negotiating for the best positioning, rates, and rotation for your investment so your advertising dollars are working as hard as you are.  

At Arrow Marketing, Media & Consulting, we’ve adapted to and embraced the evolution of media while staying true to the hard work and grit it takes to make any marketing campaign successful. We believe your media buying strategy should be just as fluid and flexible, fully capable of scaling with your business and consistently captivating consumers with a message that is creative, current, and fresh. When we plan your media placement, we leverage both online and offline research tools — like Nielsen and SQAD rating reports, predictive modeling, and advanced analytics — to forecast your media costs and the results of your campaign so we can set aggressive buying goals and work toward the lowest rates possible. We analyze various outlets for the most powerful mix of media and establish guidelines early on, so we always know where we’re headed and never have to settle for only “good enough.” We also review your customer profiles, can conduct market research, and evaluate historical sales results to define your target demographic and refine campaign objectives.

Here’s what else Arrow Marketing, Media & Consulting can do to maximize your media buying:

  • Perform detailed audience analysis
  • Review past media performance
  • Research appropriate media vendors and programing
  • Analyze Nielsen and Comscore data to determine media effectiveness
  • Evaluate media vendor proposals
  • Generate added value and create media promotions
  • Create insertion orders and run lists
  • Confirm scheduling
  • Negotiate appropriate make-goods for preemptions and media credit
  • Reconcile invoices
  • Conduct a detailed media audit to make sure you get what you’re paying for
  • Render payment to media vendors
  • Provide centralized billing of all media buying
  • Re-evaluate media plan to optimize future media buys and measure media effectiveness

At Arrow Marketing, Media & Consulting, we don’t just use the strategies that everyone else is using; we use well-executed strategies that work. Thanks to our media experience and vendor partnerships, we have a unique understanding of multi-channel marketing that allows us to create a comprehensive approach to your media buying, one that combines smart technology, consumer behavior science, and emerging and hard-to-find placement opportunities. When we dig deep into the data and work smarter with our wealth of resources, we deliver fully integrated solutions where your brand’s interests directly intersect with those of your consumer for real, measurable results.

Media Buying Services


The numbers don’t lie — television marketing continues to thrive even amidst the onslaught of streaming services. TV may be considered “traditional media,” but it is as relevant as ever, thanks to consistently strong viewership ratings that indicate people still rely on local stations for “appointment TV” like news and live sporting events. Frequency and repetition, paired with its reputation as a credible and trustworthy source, make television a tried-and-true marketing medium that delivers one of the widest audience reaches with the highest ROI. While online marketplaces bombard consumers with a constant stream of noise, TV’s perfect mix of sight and sound offers viewers a more emotive, stimulating, and compelling advertising experience that is better tolerated than digital ads, meeting them when they are most comfortable, most relaxed, and — with the explosion of online shopping — likely even most prepared to make a purchase. With more than a decade of experience in TV sales alone, the team at Arrow Marketing knows what it takes to get you the best placement at the best price. We keep our ear to the ground to make sure we stay in front of trends, not behind them, and look for the perfect opportunities to deliver your perfect pitch.


Much like television, radio has also enjoyed relatively smooth sailing in a stormy sea of streaming media. Versatile, accessible, and portable, radio continues to reach more than 90% of all demographic groups across all formats, including traditional, satellite, and internet stations. Radio's flexibility — including short turnaround and lead times and low cost — allows you to quickly adjust your message to changing market conditions and deploy time-sensitive messages that promote your current business activities and promotions. Selectively target specific market segments just by adjusting the timing, repetition, or frequency of your commercials and capture your customers' attention where they are closest to making purchasing decisions, like in the store, the car, or other public places. At Arrow Marketing, Media & Consulting, radio advertising is near and dear to our hearts, and we are really good at it. We’ll help you craft a unique, high-quality message that gets noticed with a memorable hook and an intelligent call to action and determine what kind of spots have the most promise for you. We use only proven analytics methods to determine your ideal placement and track performance, and we have the industry connections necessary to negotiate the best price and position possible.


Billboards help you go big with your marketing campaign without breaking your budget. No need to spend valuable advertising dollars on target research here; a static or digital billboard puts your message directly and constantly in front of a captive audience, creating infinite opportunities to build awareness of your brand. Billboards are a great supplement to your broader marketing strategy, especially to TV ads, expanding your presence into a broad and diverse array of potential customers. What’s more, billboards are selling your business 24/7, without having to rely on subscribers or ad spots. In areas with heavy walking or driving traffic, your billboard could potentially garner hundreds of views every hour, adding up to thousands of prospective leads that you didn’t have to work for. At Arrow Marketing, Media & Consulting, we not only know how to create a compelling and memorable message, slogan, or image that your audience can’t help but notice, but we know how to get it in the right place to reach the maximum number of people.

Print Publication

Printed publications may be on the decline, but that does not mean they’re dead. When your target market is saturated with non-stop online advertising and email marketing, print formats like business and regional magazines, trade journals, industry and niche publications, and newspapers give your consumer a chance to feel in control. Digital content is designed to be quickly digestible, short-lived and effortlessly consumed. Print publications, however, deliver the advantage of an intentional audience who wants to be there and is more receptive to the content placed in front of them. This becomes your advantage. Why fight for space in a crowded online advertising melee when your print ad could enjoy a longer publication display that is customized to appeal to highly targeted audiences more likely to engage with your brand? At Arrow Marketing & Consulting, we excel at enriching your marketing strategy by expanding your message via inserts and placements like multiple pages, fractional sizes, regional editions, and special placement. We’ll help you capitalize on the established readership respected publications have already cultivated and drive more consumer action with QR codes, free downloads, or social media URLs that bridge the gap with your other digital platforms.

Why Arrow


Arrow Marketing, Media & Consulting is one of Oklahoma City’s premier advertising firms, and we know media. It’s where we all started, and we know what it takes to not only survive in the local market but thrive. We’ve grown with the evolution of media and are passionate about helping small, local business owners and entrepreneurs make the most of their advertising budgets.

The connections we’ve built and the relationships we’ve fostered with some of Oklahoma’s largest media and print companies are precisely what you need to get your advertising exactly where you want it at exactly the right time and exactly the right price for maximum media exposure. What’s more, we dedicate the time, attention, and hard work it takes for your marketing strategy to be profitable and productive.

Arrow is a boutique agency focused on only one thing — your success. We pick up the phone, answer the emails, and show up to the meetings, and every project receives the personal attention it deserves from every member of our team.

Call Arrow Marketing, Media & Consulting today and let’s get started building your complete marketing strategy, from traditional to digital and everything in between. You can reach us at 405-213-4268, use our convenient online contact form or email us directly at Let’s get to work.

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We are a team of highly qualified marketing specialists with years of experience in integrated marketing communications.