Relationship Management

Business longevity is built on more than profits — your long-term success depends heavily on your engagement with the world around you, whether that’s with potential or current customers or partner businesses and vendors. In a digital age that relies on first impressions, your online reputation could potentially be your entire reputation, and quality relationship management matters for your company’s present and its future, no matter how big or small you are. 

Effective relationship management combines technologies, strategies, and activities to interact with customers in a way that builds loyalty, improves customer retention, and increases revenue. These may include review management, social media response strategy, customer email and text management, data, web site analytics analysis, reward systems, and marketing campaign relationship strategies. Whatever avenues your relationship management plan takes, the ultimate goal is to stand out as a trustworthy, positive brand in a sea of competitors.

At Arrow Marketing, Media & Consulting, we help your business put its best face forward with a relationship management strategy that maximizes your profitability and optimizes your company’s performance. We understand that a great real-world presence requires a great online presence, and vice versa, so we use both digital tools (like social response and review management) and traditional approaches (like press releases) to keep you looking good wherever your customers find you.

Arrow Marketing’s full complement of relationship management tools can help you generate, nurture, and convert meaningful leads for better results by meeting your customers where they are and creating a memorable experience for them that encourages them to come back. Your business goals are our goals, and we embrace a deliberate and methodical approach, making sure your relationship management strategy is working just as hard as you are.

Relationship Management Services

Employee Recruitment

These days, more than half of your potential hiring pool is going online to search for their next job opportunity, and if you’re not actively engaging with them there, your business is missing out on the high-quality talent it needs to grow. From posting and distributing employment listings across various channels to managing paid and unpaid posts on social platforms and job boards like Indeed, Arrow Marketing, Media & Consulting can help you optimize your employee recruitment efforts and achieve better results. We’ll develop candidate persona profiles, identify the best platforms to find your talent, and set hiring goals, narrowing down your candidate pool so you can speed up your hiring. We’ll even streamline your application process for an accessible, professional, and user-friendly experience that promotes your company’s culture from the get-go and gets the right potential employees to your door.

Social Response

Interactions with your customers say a lot about you and, in an age of virtual engagement, how you manage your online customer relationships can make or break your valuable reputation. However, simply hearting, liking, reposting, or replying to every comment made about your business does little to help you preserve your image; you need a careful and intentional response strategy that conveys your company’s goals and values and communicates a consistent message. And, by directly engaging with customers online, addressing both complaints and compliments, you invite them not only to purchase your product or service but to also build a relationship with your brand. As part of a broader social media management strategy, Arrow Marketing’s social response helps cultivate a consistent and confident brand image by monitoring comments across your various platforms and curating professional, timely, and highly personal responses to address them, so you always have an appropriate response for every situation, both positive and negative. Click to learn more about Arrow’s social media strategies.

Press Release Writing and Distribution

The great things your company is doing don’t get the recognition they deserve if no one knows about them. Press releases are a perfect way to capture attention and generate interest in your brand or business, with copy that is concise and compelling. A targeted and well-crafted press release can boost your SEO rankings, drive traffic to your website or storefront, and improve sales, all while increasing brand awareness and building your brand profile. At Arrow Marketing, Media & Consulting, we have the industry experience and expertise to know what words your business needs to captivate an audience. What’s more, our long-standing professional relationships with some of the state’s biggest media companies mean we also know exactly how to get your press release precisely where it needs to be, in front of precisely the right audience, at precisely the right time.

Review Management

Customer referrals aren’t what they used to be. Thanks to online reviews and instant consumer surveys, your current and potential customers are more informed than ever, and with nearly 90% of those customers reading online reviews before purchasing from a company or visiting a business - do you know what’s being said about you? A critical part of your overall reputation management strategy, Arrow Marketing’s review management services help you leverage online reviews for better customer service and a better bottom line by tracking incoming customer reviews from multiple sites and responding promptly and appropriately. What’s more, review management can be a valuable way to benefit every level of your business. By identifying areas for improvement or pinpointing what’s working, your business can solve problems faster and more efficiently, create better services and products, and offer new additional products or services more accurately.

Why Arrow


Arrow Marketing, Media & Consulting is one of Oklahoma City’s premier advertising firms, and we know media. It’s where we all started, and we know what it takes to not only survive in the local market but thrive. We’ve grown with the evolution of media and are passionate about helping small, local business owners and entrepreneurs make the most of their advertising budgets.

The connections we’ve built and the relationships we’ve fostered with some of Oklahoma’s largest media and print companies are precisely what you need to get your advertising exactly where you want it at exactly the right time and exactly the right price for maximum media exposure. What’s more, we dedicate the time, attention, and hard work it takes for your marketing strategy to be profitable and productive.

Arrow is a boutique agency focused on only one thing — your success. We pick up the phone, answer the emails, and show up to the meetings, and every project receives the personal attention it deserves from every member of our team.

Call Arrow Marketing, Media & Consulting today and let’s get started building your complete marketing strategy, from traditional to digital and everything in between. You can reach us at 405-213-4268, use our convenient online contact form or email us directly at Let’s get to work.

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We are a team of highly qualified marketing specialists with years of experience in integrated marketing communications.