How to make a Social Media Marketing Plan There are two approaches to social media marketing. Passive Posting: Whimsically posting what moves you and hope the people who need your services stumble across your account Action Planning: Seeking out what moves your clients in a way that brings their attention to what you can offer them. You will always end up somewhere but a plan gets you somewhere on purpose. A social media marketing plan will get your business noticed by the...

What is Native Advertising and How Effective is it? At Arrow, we strive to find the best ways to help our clients reach their clients. We understand that your time and resources are valuable, and we want to use only the tools that work best for you. Two problems advertisers face are Banner Blindness and Adblocking. People have gotten very good at either tuning out the ads fighting for their attention, or actively avoiding ads altogether by blocking them all.. “Tuning out the...

Finding the right web design agency for my business There are so many options available when you start to search for ideas on how to build your business website. It can be very overwhelming and confusing. One of the first things you have to decide is are you going to work on it alone or hire a web designer to take it on for you. There are numerous really great options that have been made available where you can sit down...

How does an advertising agency work? The Economic Times says, “Advertising is a means of communication with the users of a product or service.” We like to think of it as the first step of communication that builds lasting relationships with potential clients, and trust and respect from all parties involved. You may be in a service industry or you may sell a product, but either way you are probably here because you are looking for a way to reach more...

What is Content Marketing? Content marketing is the distribution of deliberately created content designed to build your brand recognition and brand loyalty among existing customers and attract new ones.  Content marketing is everywhere. However, while this provides myriad opportunities for brands to promote themselves, it can also lead to consumer burnout–people simply “tuning it out.” For your content marketing to be effective, for you to stand out among a sea of content noise, you need the right message on the right outlet...

PPC Marketing, and What Are Its Benefits? Arrow Marketing is a team of like minded individuals that have come together to serve the Oklahoma network of businesses seeking to bring what they do best to their communities. We hope to educate our clients in the most effective ways to reach their network and to come alongside each one to shine a light on what they do best.  A question we get a lot is “How can I get people to my website?”...

[vc_row][vc_column][vc_column_text] Let's talk about what social media marketing can and can’t do for your business. In most cases marketing through a social media platform is a complement to other forms of marketing. When a client comes to us with a limited budget, social media is usually our first recommendation for paid marketing. Facebook is the largest social media platform with the best targeting capabilities, meaning you can get in front of your potential audience easily, and you can determine the budget you...

Why Should Your Small Business Use Digital Marketing? Marketing has expanded its reach far past the traditional boundaries of radio, broadcast television, newspapers, and magazines. At Arrow Marketing, Media, & Consulting, we are firm believers that when it comes to working to reach all of your potential clients it is vital to bring your business to the digital market with as much thought and personality as you would everything else you do. Small businesses may not have the budget to have a...

When digital marketing is done right, it can be a cost-effective asset that improves your business performance metrics across the board. Good digital marketing is carefully planned, highly personalized, and precisely targeted to drive customers to you, not your competitors. Market knowledge, vendor relationships, and accurate buyer personas all help you get the most out of your advertising efforts. Good digital marketing can also provide: Higher conversion rates, which means higher sales and a better return on investment (ROI).  Cost-effective...

It's been said that an advertising agency can be described in likeness to a skilled tailor. The collection of raw materials, arrangement of the pieces, then seamlessly bringing them together as if they were always meant to be in this exact shape, is at the heart of what an Advertising Agency does for its clients.  At Arrow Marketing, we will spend the time getting to know the shape of your company, your voice and your clientele. We believe a solid foundation...