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What is Content Marketing?

Content marketing is the distribution of deliberately created content designed to build your brand recognition and brand loyalty among existing customers and attract new ones. 

Content marketing is everywhere. However, while this provides myriad opportunities for brands to promote themselves, it can also lead to consumer burnout–people simply “tuning it out.” For your content marketing to be effective, for you to stand out among a sea of content noise, you need the right message on the right outlet or platform, delivered at the right time and in a creative way. 

Examples of Content Marketing:

Content marketing is an ever-evolving landscape with limitless possibilities. Content marketing includes platforms such as:

  • Blogging
  • Newsletters
  • Ebook
  • Course Content
  • Discussion Boards 
  • Videos
  • Webinar
  • Social Media Post

Your brand is more likely to get discovered by the right audience when you produce credible, authentic, and authoritative content. When clients, current or potential, know they can trust you, you not only earn their business, you also earn their loyalty. In a media-driven world where consumers have infinite choices, building those relationships creates exponential value and future-proofs your profit.

What Are the Advantages of Content Marketing?

Powerful content marketing conveys your brand messaging in a unique and compelling way. By integrating traditional campaign strategies like print and video with forward-leaning trends in the online space, a comprehensive content marketing plan can improve both your brand recognition and your bottom line with measurable growth in:

  • Site Traffic: Search engines optimization, social media postings, email marketing, and article sharing sites are fast, cost-effective ways to drive traffic to your site.
  • Backlinks: Search engines use backlinks (links coming to your site from other sites) to determine the authority of a site. Backlinks are like votes of confidence for your site from other sites and professional content marketing is one of the best ways to generate them, earning your site credibility as a trustworthy brand. 
  • Sales: Whether in person or online, effective content marketing can translate more traffic and more brand recognition into more sales, bringing the right people to the right services and developing a strong, consistent customer base. 
  • Email Subscribers: Email marketing works to promote your brand directly and effectively. Offering discounts or savings for signing up for opt-in emails allows you to build valuable contact lists and send your messaging to people who actually want it. 

Choosing the Right Partner for Your Content Marketing

Through the years, content marketing has continued to be one of the best and most effective ways of building brand awareness and creating brand value. Companies large and small in nearly every industry rely on it for its consistency, broad reach, and adaptability. 

Powerful content marketing has to be fluid, however. The business world is no longer linear; consumers have access to more information, more options, and more influence than ever before and this content overload can drown out messaging that doesn’t resonate. 

At Arrow Marketing, Media, & Consulting, content marketing is at the heart of all we do, and our passion is helping your brand and business create the perfect content marketing strategy, one that conveys your story and produces real, measurable results. With services like copywriting, blogging, social media, graphic design, and native advertising, Arrow MMC has the skills, resources, and ideas you need to take your business further, faster. 

Contact Arrow MMC today and find out more about how we help your messaging hit the mark.