PPC Marketing, and What Are Its Benefits?
Arrow Marketing is a team of like minded individuals that have come together to serve the Oklahoma network of businesses seeking to bring what they do best to their communities. We hope to educate our clients in the most effective ways to reach their network and to come alongside each one to shine a light on what they do best.
A question we get a lot is “How can I get people to my website?” There are a myriad of strategies available that can help drive customers to your website, but one of the most common solutions we recommend is PPC Marketing.
What is PPC Marketing?
PPC, Pay-Per-Click advertisement, is one of the many ways to bring traffic to your site. PPC includes paying for a prime spot through search engines like Google Ads, Amazon Advertising, and Microsoft Advertising. Each time a visitor searches for relevant things to your business and then clicks your link, you pay. Because PPC puts your ad near the top of the results, it means someone is more likely to click on you than one of your competitors lower down in the search results. And, because your marketing team has helped you fine-tune your targeted keywords so you only show up in relevant searches, you’re paying for quality traffic.
This tool when used strategically in combination with a strong marketing team can drive an increase in traffic to your site.
Pay-Per Click is used for different campaign goals such as:
- Generating very targeted leads
- Increasing sales
- Promoting brand awareness
- Reaching people at the bottom of the funnel in the sales process
When people are searching for specific products, services, or information you want to be front and center leading them straight to you. Our team is skilled at creating targeted ads, with the correct message to the right search terms. Running a successful PPC campaign through targeting settings and account structure is no easy task. You need an experienced team who knows the ins and outs of creating a good ROI for you and not just clicks.
Benefits of PPC Marketing
A PPC ad campaign gives you complete control over how much you’re willing to spend. You have the freedom to set a budget with the relief of knowing that each targeted click brings people to your site which leads to new clients and sales making sure you get your money’s worth.
Control and Test Ads
You and your advertising team can easily control the keywords that will be most effective at reaching your target audience. You can also run split tests with different ads to narrow down the ones that produce the highest return on your investments. There is always room to grow and expand your ads to fit your needs.
We all want to hit the top of a Google search organically but the truth is that it can take months or even years to get anywhere near the first page. This can leave you feeling frustrated with your online presence.
Enter PPC ads. By optimizing PPC ads you hold the wheel to drive yourself to the top of the SERP (Search Engine Result Page) in as quick as 24 hours. Pay per click ads are easily turned on and off with the click of a mouse.
Rarely Affected by Algorithm Changes
PPC ads don’t have to fight for space amongst the businesses trying to get free advertisement through Google algorithm changes and ranking factors. This leaves you to focus on the performance of your campaign.
We would be honored to build a full spectrum campaign that pairs some of the best advertising for your strategies, aiming to help you meet your company goals. You can find out more about all our services HERE. We hope to get to know you and your company better soon and look forward to watching your business grow.