In the ever-evolving world of digital marketing, the emergence of influencer marketing has led to a new method of advertising. Historically, brands have leveraged the influence of renowned figures, from local radio DJs to national celebrities, to now extend to social media influencers, to connect with audiences on scales large and small, introducing their own audience and followers to brands. In this blog, we'll explore the intricacies of influencer marketing, diving into the integration of celebrity endorsements and how influencers...