In the ever-evolving world of digital marketing, the emergence of influencer marketing has led to a new method of advertising. Historically, brands have leveraged the influence of renowned figures, from local radio DJs to national celebrities, to now extend to social media influencers, to connect with audiences on scales large and small, introducing their own audience and followers to brands. In this blog, we'll explore the intricacies of influencer marketing, diving into the integration of celebrity endorsements and how influencers...

How to make a Social Media Marketing Plan There are two approaches to social media marketing. Passive Posting: Whimsically posting what moves you and hope the people who need your services stumble across your account Action Planning: Seeking out what moves your clients in a way that brings their attention to what you can offer them. You will always end up somewhere but a plan gets you somewhere on purpose. A social media marketing plan will get your business noticed by the...

How does an advertising agency work? The Economic Times says, “Advertising is a means of communication with the users of a product or service.” We like to think of it as the first step of communication that builds lasting relationships with potential clients, and trust and respect from all parties involved. You may be in a service industry or you may sell a product, but either way you are probably here because you are looking for a way to reach more...

What is Content Marketing? Content marketing is the distribution of deliberately created content designed to build your brand recognition and brand loyalty among existing customers and attract new ones.  Content marketing is everywhere. However, while this provides myriad opportunities for brands to promote themselves, it can also lead to consumer burnout–people simply “tuning it out.” For your content marketing to be effective, for you to stand out among a sea of content noise, you need the right message on the right outlet...