How does an advertising agency work? The Economic Times says, “Advertising is a means of communication with the users of a product or service.” We like to think of it as the first step of communication that builds lasting relationships with potential clients, and trust and respect from all parties involved. You may be in a service industry or you may sell a product, but either way you are probably here because you are looking for a way to reach more...

What is Content Marketing? Content marketing is the distribution of deliberately created content designed to build your brand recognition and brand loyalty among existing customers and attract new ones.  Content marketing is everywhere. However, while this provides myriad opportunities for brands to promote themselves, it can also lead to consumer burnout–people simply “tuning it out.” For your content marketing to be effective, for you to stand out among a sea of content noise, you need the right message on the right outlet...

PPC Marketing, and What Are Its Benefits? Arrow Marketing is a team of like minded individuals that have come together to serve the Oklahoma network of businesses seeking to bring what they do best to their communities. We hope to educate our clients in the most effective ways to reach their network and to come alongside each one to shine a light on what they do best.  A question we get a lot is “How can I get people to my website?”...

[vc_row][vc_column][vc_column_text] Let's talk about what social media marketing can and can’t do for your business. In most cases marketing through a social media platform is a complement to other forms of marketing. When a client comes to us with a limited budget, social media is usually our first recommendation for paid marketing. Facebook is the largest social media platform with the best targeting capabilities, meaning you can get in front of your potential audience easily, and you can determine the budget you...

Why Should Your Small Business Use Digital Marketing? Marketing has expanded its reach far past the traditional boundaries of radio, broadcast television, newspapers, and magazines. At Arrow Marketing, Media, & Consulting, we are firm believers that when it comes to working to reach all of your potential clients it is vital to bring your business to the digital market with as much thought and personality as you would everything else you do. Small businesses may not have the budget to have a...