January 2, 2025
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In the ever-evolving landscape of digital marketing, Facebook and Instagram have maintained their relevance as pivotal platforms for businesses aiming to engage with their target audiences. With Arrow Marketing, Media & Consulting leading the way in social media management, businesses can leverage these platforms to achieve measurable growth and enhanced engagement.  The Continued Relevance of Facebook and Instagram  Facebook boasts over 3 billion monthly active users, while Instagram has surpassed 2 billion, offering unparalleled reach for businesses. These platforms provide advanced targeting...

January 11, 2023
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Growing your business through social media in a less-densely populous region of the country, such as the Midwest or “Bible Belt”, provides its own unique set of challenges, but it also offers many opportunities that you may not find in larger markets.   There are many geographic and demographic factors that are necessary to take into account, and knowing your market, the audience, and its various personas, are vital to the success of any social media campaign. Making the mistake of treating...

September 6, 2022
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How to make a Social Media Marketing Plan There are two approaches to social media marketing. Passive Posting: Whimsically posting what moves you and hope the people who need your services stumble across your account Action Planning: Seeking out what moves your clients in a way that brings their attention to what you can offer them. You will always end up somewhere but a plan gets you somewhere on purpose. A social media marketing plan will get your business noticed by the...

February 7, 2022
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[vc_row][vc_column][vc_column_text] Let's talk about what social media marketing can and can’t do for your business. In most cases marketing through a social media platform is a complement to other forms of marketing. When a client comes to us with a limited budget, social media is usually our first recommendation for paid marketing. Facebook is the largest social media platform with the best targeting capabilities, meaning you can get in front of your potential audience easily, and you can determine the budget you...

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