October 20, 2025
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[vc_row][vc_column][vc_column_text css=""]The holiday season is often seen as the finish line. Businesses focus on finishing the year strong with promotions, deals, and last-minute campaigns—and then breathe a sigh of relief once the calendar flips to January. But what if the end of the year didn’t have to be the end of your growth?  Q4 isn’t just about holiday sales; it’s a golden opportunity to set up your business for success in the entire year ahead. The customers, prospects, and partners you...

September 25, 2025
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The holiday season has a way of sneaking up on all of us. One minute you’re buying pumpkins and setting out candy, the next you’re stringing up lights, and suddenly you’re counting down to the new year. For businesses, that same whirlwind applies to marketing. Plans you meant to put in place back in August often get lost in the shuffle of year-end deadlines, staff vacations, and everything else that comes with Q4.  But here’s the truth: the fourth quarter is...

July 8, 2025
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Marketing a small business can feel like shouting into the void—especially when you’re juggling 10 other roles, the budget is tight, and the competition has a head start. But great news: effective marketing isn’t about throwing money at ads or your posts going viral overnight. It’s about being intentional, strategic, and creative—with a dash of grit and a whole lot of heart.  At Arrow MMC, we help small businesses punch above their weight every day. Whether you’re starting from scratch or...

March 17, 2025
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In today’s fast-paced digital world, businesses have more ways than ever to reach their target audience. But with so many options available, how do you determine the right marketing channels to invest in? Understanding marketing channels, their importance, and how to leverage them effectively can be the key to unlocking business growth and success. Let’s explore the landscape of marketing channels, from digital to traditional, and uncover strategies to maximize their impact.  What Are Marketing Channels and Why Do They Matter?  Marketing...

January 2, 2025
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In the ever-evolving landscape of digital marketing, Facebook and Instagram have maintained their relevance as pivotal platforms for businesses aiming to engage with their target audiences. With Arrow Marketing, Media & Consulting leading the way in social media management, businesses can leverage these platforms to achieve measurable growth and enhanced engagement.  The Continued Relevance of Facebook and Instagram  Facebook boasts over 3 billion monthly active users, while Instagram has surpassed 2 billion, offering unparalleled reach for businesses. These platforms provide advanced targeting...

January 11, 2023
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Growing your business through social media in a less-densely populous region of the country, such as the Midwest or “Bible Belt”, provides its own unique set of challenges, but it also offers many opportunities that you may not find in larger markets.   There are many geographic and demographic factors that are necessary to take into account, and knowing your market, the audience, and its various personas, are vital to the success of any social media campaign. Making the mistake of treating...

September 6, 2022
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How to make a Social Media Marketing Plan There are two approaches to social media marketing. Passive Posting: Whimsically posting what moves you and hope the people who need your services stumble across your account Action Planning: Seeking out what moves your clients in a way that brings their attention to what you can offer them. You will always end up somewhere but a plan gets you somewhere on purpose. A social media marketing plan will get your business noticed by the...

February 7, 2022
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[vc_row][vc_column][vc_column_text] Let's talk about what social media marketing can and can’t do for your business. In most cases marketing through a social media platform is a complement to other forms of marketing. When a client comes to us with a limited budget, social media is usually our first recommendation for paid marketing. Facebook is the largest social media platform with the best targeting capabilities, meaning you can get in front of your potential audience easily, and you can determine the budget you...