It’s been said that an advertising agency can be described in likeness to a skilled tailor. The collection of raw materials, arrangement of the pieces, then seamlessly bringing them together as if they were always meant to be in this exact shape, is at the heart of what an Advertising Agency does for its clients. At Arrow Marketing, we will spend the time getting to know the shape of your company, your voice and your clientele.
We believe a solid foundation in the following is imperative in any agency you choose to work with. We also know that like a tailor, it’s important to find the right people to provide the perfect fit for you.
1) AN AGENCY HAS MORE EXPERIENCE AND CONNECTIONS
The depth of knowledge brought to the table by an advertising agency can be invaluable, especially to small businesses who may not have a dedicated marketing department. An agency will have a team dedicated to your marketing goals that is made up of both agency employed and partners in various marketing mediums and specialties. This gives an agency a reach that can go farther than a business owner could potentially do on their own. Through years of working together as a team before we established Arrow Marketing, and since our doors opened in 2016, we have built relationships and partnered with reps across a full spectrum of local media stations, global social media platforms, and most recently streaming networks.
2) AN AGENCY WILL SAVE YOUR BUSINESS MONEY
This may seem counterintuitive, however, when you factor in the cost of salaries, benefits, training and tools of the trade, it can be more cost effective to hire an already well-qualified and experienced agency staff. In addition, agencies can often negotiate better rates for media placements and will closely monitor spending to prevent you from exceeding your budget.
3) AN AGENCY WILL SAVE YOU TIME
Working with an advertising agency means you and your staff are NOT spending your valuable time developing an advertising campaign. Most small business owners are busy enough running their business to give the creation of an ad campaign the time and energy it needs to be successful. Your time is valuable and taking yourself and employees away from work to manage an ad campaign, posting on social media, etc. could result in a loss in productivity and potentially be more costly than hiring an agency to handle the workload.
4) AN AGENCY IS ALWAYS WATCHING TRENDS SO YOU DON’T HAVE TO
Trends in marketing can change overnight. Advertising professionals work daily to stay on top of the latest developments and training. With that knowledge, we can make adjustments to campaigns to follow current best practices and ensure we’re doing everything we can to reach your marketing goals.
5) AN AGENCY IS HERE TO HELP YOU HIT YOUR BUSINESS GOALS
Part of the job of an advertising agency is collecting, analyzing, and reporting on data to help you utilize your resources to set and reach your goals. If a strategy isn’t working, our team will help you make changes to get better results. Our #1 goal is to see you succeed in your industry.
May the sales be with you,