The holiday season has a way of sneaking up on all of us. One minute you’re buying pumpkins and setting out candy, the next you’re stringing up lights, and suddenly you’re counting down to the new year. For businesses, that same whirlwind applies to marketing. Plans you meant to put in place back in August often get lost in the shuffle of year-end deadlines, staff vacations, and everything else that comes with Q4. But here’s the truth: the fourth quarter is...