Direct Mail
Still one of the most effective advertising methods, direct mail marketing consists of sending physical correspondence to prospective or current customers, B2C, or B2B. As the world of online marketing grows more congested and cluttered, direct mail offers a more personalized approach to your target audience. With more than half of U.S. consumers reporting that they enjoy receiving direct mail from favorite companies, and more than one-third of consumers purchasing products or services as a result of direct mail, direct mail marketing is a powerful advertising tool that can provide a high ROI.
Direct Mail
- Typically generates a double-digit ROI, behind only email and social media marketing, and enjoys a response rate exponentially higher than email.
- Partners well with a comprehensive digital marketing strategy, especially with call-to-actions like QR codes or URLs that link people directly back to your digital platforms.
- Facilitates tangible, targeted, and highly creative messages that are memorable, making it easier for your consumers to read and recall while making it easier for you to establish emotional connections with your target audience.
- Can be customized and targeted to any range of demographics, psychographics, or geographic location for a more specific and personalized marketing approach.
- Allows your business to simultaneously increase brand awareness, nurture leads, and build relationships with both current and future consumers.
However, as with any marketing strategy, direct mail is only as effective as its implementation. At Arrow Marketing, Media & Consulting, our team has extensive direct mail experience working at and closely with the largest commercial printing and direct mail houses is in the state. We know what it takes to make direct mail deliver big results while staying within your budget and ensuring that it complements your overall marketing strategy. During the planning phase, we help you build an effective mailing list, develop a compelling and specific offer, produce a solid design, craft a powerful call-to-action, and provide the tools to track the results.
Once we have the perfect strategy in place, we will track your campaign with metrics that matter to you: you tell us what success means to you and we’ll help you stay on track to meet your marketing goals.
Direct Mail Services in Oklahoma
Commercial Printing
Take your business marketing to the next level with professional commercial printing services. Whether you need offset, digital, web, or large format, large volume or on-demand, Arrow offers a full complement of printing services that can grow and change with your company’s needs. We also provide finishing services like trimming, collating, binding, and stitching to help you save even more time and money.
Printing Services
Never underestimate the power of print. From marketing essentials like brochures and business cards to promotional items like stickers and swag, Arrow offers full-service printing and has the experience and expertise to help your business speak for itself. Full customization and professional-quality products allow you to make the best possible impression on current and future customers, no matter where you find them.
Tracking (Phone Tracking And Vanity URLs)
Tracking allows you to assign a unique phone number or URL to individual aspects of your print marketing campaign strategy so you can monitor leads and performance. We help you create a URL or phone number that’s customized to the campaign, easy to remember, and reflects your brand, then correctly redirect it to your online footprint or destination phone line. When you can review and analyze your leads, you can make the most of every advertising dollar.
Mailing Lists
Your customers are out there; you just have to find them, and direct mailing lists can help. Accurate, targeted mailing lists can help connect you with new prospects, nurture promising leads, and reward existing customers. Whether you’re looking to reach a mass audience in a geographic area or a specifically tailored segment who meet your exact criteria, Arrow helps you build the best list of consumers, businesses, or both. Then, we help you maintain it, keeping your contacts organized and up-to-date so your direct mail campaign stays effective and efficient.
Postcards
Standard, custom, or oversized, postcards are a convenient and affordable method of reaching your customers — current and future — with deals, products, and promotions. Postcards are simple yet highly customizable, making it easy for your message to stand out. We make it easy for you to design, print, and mail professional-quality postcards that pack a big punch.
Custom Mailing Labels
Make your mail memorable with creative, customized mailing labels. Options like cut-to-size or roll labels, self-adhesives, and a variety of shapes and sizes let you pick the perfect detail. Shiny gloss? Trendy matte? Funky fresh or professional poise? Arrow’s print team can help you design the little things that make a big impression on your current and potential customers.
Every Door Direct Mail®, Or EDDM®
Skip the mailing list, addressing, and sorting. With EDDM, a service of the U.S. Postal Service, we map the specific ZIP codes and neighborhoods that will generate the best response, filtering by household size, income, or even age and with the option to select mail routes and delivery dates. Separate bulk mailing and retail accounts allow you to pick the features that best fit your business, such as discounts on postage, no restrictions on volume limit, and easy payment and mailing options. We take care of everything from printing and processing to postage and post office delivery so you can take care of your business.